I’ve watched John Tucker Must Die a few times, but I never noticed the hidden advertising before. In the scene shown above where John has just been laced with the female hormone estrogen in his water bottle and begins to act like a women, he eats a Hersey bar that the mascot has in his bag. He is freaking out, but in that moment I wanted chocolate because I had seen him eat it. It was a great way for Hersey’s to get some advertising hidden without going through the hassle of coming up with a commercial. I mean you see this stuff every day with cars in television shows, actors wearing certain brands that will affect the desired audience. It is an amazing marketing technique that has been happening for years and years, but often it goes unnoticed because it isn’t shoved in your face.
I think this kind of advertising uses strength, not because of a because of a bold message, but because of a strong brand. I mean Hersey’s is world renowned for their delicious chocolate, so it is easily recognizable, and shows a strong and smart marketing/advertising team behind the brand.
The movies hidden advertising also affects your brain using the Neocortex to make you think about the brands that you are seeing, and connecting those thoughts to your Limbic brain to get an emotional responds. The product, chocolate, is something that is a comfort in times of stress and an enjoyable treat in times of pleasure and success, but putting the product aside, guys fear ever acting emotional and uncollected the way John was, while women deal with the overflow of emotions on a day to day basis.
The Emotional Transfer from the product is huge for how many people buy the chocolate. It is about feeling comfort and joy and calming nerves so that the storm never hits, or at least hits at a later point in the road. It taps into our securities and what makes us a tick. A good product shows happiness, a great product, like Hersey’s, make your feel the happiness when eating it and thinking about it.
The movie also uses beautiful people, I mean I don’t want to sound horrible or anything because I have nothing against people of larger size, but you don’t see the mascot and John’s buddy(NAME!!!) eating the chocolate bar. You see John, who has ripped muscles, a perfect white smile and golden tan eating the chocolate bar. Our world is run by the beautiful people, while the general population,-the one with not so perfect skin and bodies have to live up to those standards.
No comments:
Post a Comment