The Race Card is something that I saw being played up in this catalog. It wasn’t overly done, but on the cover of the the Holiday 2009 catalog there was a black women and white male, showing racial integration that does take place among teenagers, but showed how race can be used subtly to sell products to different groups of people.
Plain Folks was another strong persuasive technique that is being used in the catalog by appealing to teenagers by having people who are throughout the age groups showing off the products. It makes people who are looking through the magazine picture these objects more easily in their rooms if they see people that remind them of their friends or of themselves.
Pacing is something that is different in a catalog or a magazine than when you watch a movie or television. You can take your time, soak in all of the pictures and descriptions and just relax while flipping through it. I enjoy taking time every once and a while to do this type of relaxation because it relaxes you and your brain, giving you the ability to really be able to think about the product and what you could do with it.
http://www.pbteen.com/
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